CRO (Conversion Rate Optimization)

 

Digital Marketing CRO – The overall performance of any digital marketing campaign is going to come down to this: the ability to convert traffic into conversions that drive your business forward. Without it, you are losing customers & losing money. Conversion rate optimization comes down to testing your web pages’ ability to support the desired action you would like your visitors to take. That conversion could be a registration form fill, an email capture, sign up or online sale. Regardless of the goal, you won’t know how well pages are performing without testing.

Our CRO team has the experience and technology to build pages that will convert, as well as to perform audits on existing pages and provide continual testing. Never assume just because you think a page looks good that it is converting. Let the data show you what is working and what isn’t. Please ask us to learn more and benefit from a free audit of your site.

 

What is Conversion Optimization and How Can I Use It?

Simply put, Conversion Optimization is the process of taking your current site usability and improving the site’s ability to convert. From eCommerce to lead generation websites, conversion optimization is useful for both B2B and B2C markets.

 

Our Unique Process

We start with you, the client, to better understand your website, landing page or micro site. We work directly with each client to understand exactly what needs to be achieved from digital marketing and Conversion Optimization. From there we organize the project acquiring benchmarks in the following

  • Conversion Rate
  • Average Order Value
  • Days to Purchase
  • Visits to Purchase
  • Visitor Loyalty
  • Visitor Recency
  • Task Completion Rate
  • Client Directed KPIs

 

Current Site Usage

We go into detail to evaluate how the current users engage with the site, preventing any user-biases to be developed through testing. We passively track your users interfacing (UI) with the site, thereby gaining insight into their site usage and/or lack of use to provide guidance on testing.

 

Testing and Data Tracking

With data that is captured , we then start the review process. Our user experience expert team consolidates all the evidence into a testing hypothesis. From there we will run either an A/B Split test or a Multi-variant test (MVT) to determine the best converting layout/Calls to Action/Colors/Fonts for your site.

 

Reporting the Findings

From our initial findings through to our conversion optimization testing, we will present a full report. We will we review the data with you to show you our findings, we provide all reports to our clients and discuss how the data was pulled. Our reports are easy to use and document each issue with screenshots and evidence from our research and testing. The deliverables for each project often vary but will include documentation of findings and data of actual visitor interactions.

 

What Can Be Achieved

  • Eliminate frustrations and hindrances from the visitor’s experience.
  • Improve conversion rates and receive a return on investment from conversion optimization testing.
  • Make informed website decisions and confidently choose designs based on actual user experiences.

 

Types of Conversion Optimization

  • Pre-website Launch
  • Post-website Launch
  • Landing Page
  • Microsite
  • Shopping Cart
  • Conversion Forms

 

Conversion Optimization FAQs

When is the best time to test?

Conversion Optimization testing can be done at any time, whether you’re in the development process, have just completed the process or are about to start the development process. Whether you are prototyping a new website design or revamping an old one conversion optimization can provide you with a wealth of information that will be invaluable to the development process.

 

How often should we test?

Conversion Optimization is a ongoing process. While we break this down into “sprints” to build credibility and trust, conversion optimization is not a ‘job is done’ process. If you are committed to delivering a quality product that is easy to navigate and continues to meet your customer’s ever changing needs, then you should be continually adapting your site(s).

 

How long does Conversion Optimization take?

This is almost completely dependent on what we are testing and the statistical significance required. Average sprints last two to six weeks with research lasting up to one month. Minimum campaign runs are for three months, but six month runs are the average.

 

How much does Conversion Optimization cost?

Conversion Optimization pricing can vary based on services provided. Please contact us for pricing options as there is a package for every client’s needs!

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